Archive for the 'House Of Net Resources' Category

Una manera sencilla de protegerse contra el spam

Los angloparlantes han adoptado la palabra spam para definir el correo basura y, por extensin, todo aquello que pulula por la web y que mediante técnicas intrusivas pretende hacernos llegar ofertas comerciales. As, adems del convencional spam mediante el email, existen otros canales por donde aquél se desarrolla como los canales de chat o los sitios web basura, diseados especficamente diseados para obtener buenas posiciones en los buscadores pero que no ofrecen al usuario ninguna utilidad y le fuerzan a abandonar la pgina mediante un click en uno de los numerosos anuncios que suelen contener.

La palabra spam tiene un origen curioso. En realidad es una marca comercial de mortadela (acrnimo de Spicy pork and ham) comercializada en Estados Unidos; en una escena de la serie de Monthy Pyton “Monty Python’s Flying Circus”, cuando uno de los personajes, un vikingo, intenta comer algo en un restaurante donde slo sirven spam y la camarera usa la palabra spam como los Pitufos el verbo pitufar (hay filete de spam, patatas con spam, etc.).

A diferencia de los virus, el spam no es daino, slo reduce nuestra calidad de uso de la red; tener que eliminar todos los das un puado de mensajes anunciando medicinas, alargadores del miembro masculino, colecciones de emails recopiladas ilegalmente, etc. puede resultar a ser una tarea tediosa. Lo mismo sucede con los sitios web basura; cada vez cuesta ms trabajo buscar en Google y encontrar algo til porque las primeras posiciones suelen estar copadas por pginas basura que no tienen nada que ver con lo que estamos usando pero s contienen un buen puado de anuncios.

Protegerse del las pginas web basura no es algo que esté en nuestras manos; los buscadores, con Google a la cabeza, no son capaces de afrontar esa plaga de spam web y los resultados de bsqueda es algo que slo a ellos les atae. Por su propio bien tendrn que mejorar en su tarea de separar el grano de la paja o, finalmente, la web acabar volviendo su mirada hacia una seleccin de pginas hecha por personas que filtre la basura “a mano”.

Lo que s est en nuestra mano es protegernos del spam que recibimos a través del email de una manera sencilla y bastante eficiente. Aunque no es conocido y manejado por muchos, la mayora de las cuentas de correo ofrecidas por los proveedores, ofrecen la posibilidad de redireccionarse, es decir, que una vez que nos llega un mensaje de correo electrnico podemos hacer que se reenve automticamente a otra cuenta de correo. Simultneamente, los buenos servicios de correo web, ofrecen la posibilidad de descargar los mensajes mediante Outlook Express u otro programa que soporte el protocolo POP (es decir, casi todos). Junto a esta posibilidad suelen tener otras herramientas bastante eficaces para la eliminacin automtica del spam y los virus. Hoy por hoy, es posible que el mejor servicio de este tipo sea el ofrecido por Yahoo.

Para protegerse del spam, por tanto slo hay que hace esto:

1.- Nos abrimos una cuenta en un servidor de correo web gratuito, por ejemplo en Yahoo (minuevacuenta@yahoo.com). 2.- Redirigimos nuestra cuenta de correo (micorreopop@miservidor.com) hacia la cuenta de correo web 3.- Configuramos nuestro lector de correo (por ejemplo, el Outlook Express) para que slo lea el correo desde la cuenta de correo web (minuevacuenta@yahoo.com)

As habremos conseguido librarnos de un plumazo del 90/95% de la basura que circula por la red.

No obstante, hay que tener un par de precauciones. Primero, si dejamos nuestro buzn original (micorreopop@miservidor.com) como tal, es posible que en poco tiempo se nos llene con todo el spam recibido y deje de redireccionar los mensajes. Por eso es importante utilizar una cuenta slo redirigida. Segundo, si queremos enviar correo necesitaremos una segunda cuenta que s enve y reciba pero hay que ser muy cauto con ella y no drsela a nadie ni publicarla en foros y otros sitios web de acceso pblico porque si no, ser finalmente objetivo del spam antes de que nos demos cuenta.

What the Heck is RSS and How Will it Help Me?

What the Heck is RSS and How Will it Help Me?

RSS, RSS, RSS… you hear the constant chant, but who really
knows what the heck RSS means?

Although it originated in 1997, most folks still don’t know how
RSS works, and want to know ‘What is RSS?’ and ‘How will it help
me?’

I had only a very cursory understanding of RSS until last week,
yet when trusted colleagues start telling me that it’s an
effective way to get traffic to your site, it was time to learn
more.

So what is RSS?

RSS stands for ‘Real Simple Sydication’ and is a way for you to
publish (or ‘feed’) ‘what’s new’ information about your site. A
single item will typically include a headline, a snippet of
content and a link to your site.

Using an RSS feed reader, anyone who has subscribed to your
feed, will be notified when you publish new items to your feed.

There are many RSS feed readers, also known as ‘aggregators’, to
choose from. I started off with ‘FeedReader’, which is a
freeware application for Windows.

Get it at: http://feedreader.com

After trying out a few other readers, I’ve now settled on
‘FeedDemon’ which was written by Nick Bradbury, the creator of
TopStyle and HomeSite.

You can get FeedDemon which comes with a 20-day free-trial
period at: FeedDemon.com

Here’s a good list of the readers available:
http://www.2rss.com/readers.php

RSS is published in XML format. All that means is that the
extension used is ‘.xml’, without the quotes. So, for example,
my new feed is located at:
http://www.netprofitstoday.com/blog/wp-rss2.php

If you go to that page, without using a reader, you’ll see
mostly gobbledy-gook. Look closer and you’ll see that the coding
starts to make some sense.

Here’s an example of how a single news ‘item’ appears on an XML
page:

How to Lose 14,000+ List Subscribers<br /> Overnight Not only can you lose a guy in 10
days, you could lose 14,000+ of your subscribers OVERNIGHT.
Learn how to avoid making this costly mistake.

http://netprofitstoday.com/_npc/2004-12-14.html#mistake nk> List Building Thu,
16 Dec 2004 09:09:07 -0800

When you use a feed reader, such as those mentioned above,
you’ll see the feed in its proper, easy-to-read format.

To create the XML page, I used ‘Feed for All’, an RSS feed
creation tool. The ‘Feed for All’ software also comes with a
free trial and is available at: http://feedforall.com/

Here’s how the item above appears in an RSS reader.

How to Lose 14,000+ List Subscribers Overnight Not only can you
lose a guy in 10 days, you could lose 14,000+ of your
subscribers OVERNIGHT. Learn how to avoid making this costly
mistake.

The title, ‘How to Lose 14,000+ List Subscribers Overnight’, is
linked to
http://netprofitstoday.com/_npc/2004-12-14.html#mistake which
readers can click to read the full article.

So far, so good, but how do you get your feed published so
people can read it?

There are a huge number of RSS directory sites. At the top of
the heap in a Google search, I found Robin Good’s ‘RSSTop55 -
Best Blog Directory And RSS Submission Sites’ See it at:
http://www.masternewmedia.org/rss/top55/

So, in a nutshell, get a reader, and an RSS creation tool.
Create your feed and submit it to the directories.

Traffic to your sites will increase and so will your revenues.
Real simple (syndication).

This is a cursory overview of how RSS works. I confess that I
did a considerable amount of reading to come to that
understanding.

Here are the 2 resources I found most useful:

Paul Short’s ebook is a comprehensive work on everything you
wanted to know about RSS and blogging, and probably more.

http://NetProfitsToday.com/rss-paul-short/

Although it won’t give you a ‘how-to-RSS’ explanation, I also
found Dr. Mani’s 41 ideas on how to profit using RSS feeds quite
valuable.

http://NetProfitsToday.com/rss-drmani/

© Copyright Rosalind Gardner, All Rights Reserved.

Article by Rosalind Gardner, author of the best-selling “Super
Affiliate Handbook: How I Made $436,797 in One Year Selling
Other People’s Stuff Online”. To learn how you too can suceed in
Internet and affiliate marketing, go to:

http://hop.clickbank.net/?nathanoct/webvista2

Are Your RSS Feeds Auto Discovery Friendly?

Just imagine. Everytime someone visits your website, theire browser notifies them of your RSS feed. No, it’s not as interuptive and no where near as annoying as popup subscription boxes but still a good chance to get people to subscribe to something you have to offer. In a nutshell, that’s how auto discovery works. There ’s usually a small flag somewhere in the browser telling people your feed is available for them and if the visitor is interested in subscribing, they will simply click subscribe - much like bookmarking a page.

Now you know how it works, why is it so important? For one, many feed readers and browsers already support auto discovery RSS feeds. But perhaps what’s more important, Microsoft is incorporating this starting with Internet Explorer 7. Internet Explorer still commands a good chunk of browser share out there, especially those who are new to the Internet or non technical Internet users. If your RSS feeds are not auto discovery enabled, it’s a good chance you’ll lose out on a bunch of subscribers.

As it is today, browsers like Firefox, Opera and Safari can auto discover feeds. Many use this to subscribe because it’s just so much easier. While this group may not be that large but why should you not take advantage? If just making your feeds auto discovery friendly you get an extra subscriber, even if it’s only one it would be worth it because it costs nothing but maybe 2 minutes of your time.

So how do you find out if your feeds are auto discovery friendly? The good news is, if you’re using a blog to manage your content, many have this feature built in. But it doesn’t hurt to just check it anyway. If you don’t use a blog, chances are, your feed is not auto discovery enabled.

Before I go, here are two little tips that would help your RSS distribution and subscription using auto discovery.
1. Put the auto discovery tag in other web pages too. Just because it’s not a blog doesn’t mean you can’t have an RSS feed on it. Take advantage of that, put your feed in your main website’s template. Now you have two opportunities to get in touch with people. When you update your website and when you update your blog.
2. If you use a service like FeedBurner to track your subscriptions, remember to update the feed URL in your blog or website template. This way, you’re capturing all your feed traffic statistics.

What’s next? Go make your RSS feeds auto discovery friendly right now. Because RSS is not always visible to us, don’t run the risk of forgetting this.

For step-by-step instructions how to check if your page has auto discovery, visit http://www.techbasedmarketing.com/auto-discovery-step-by-step.html.

Lynette Chandler helps entreprenuers leverage readily available technology for their marketing. Learn how technology can help your marketing today.